Bilby Picnic Co was created with a clear idea in mind — to design a picnic rug that balances considered design, everyday practicality, and generous size.

Designed in Australia, Bilby Picnic Co creates premium picnic rugs made for real life. From lazy afternoons at the park to beach days and backyard gatherings, each rug is thoughtfully designed to bring together comfort, style, and ease — wherever the day takes you.

Every detail is considered, from generous sizing to easy care materials, so outdoor moments feel effortless and can be enjoyed again and again.

Made for moments like these

Inspired by slow days in the sun and time spent together, Bilby Picnic Co picnic rugs are designed for real families and real moments. From sandy beaches to backyard picnics, they’re made to make every outdoor experience feel a little more beautiful — and a lot more practical.

Bilby Picnic Co takes its name from one of Australia’s most loved native animals — the bilby.

The name was inspired by a bilby being the favourite animal of the founder’s daughter. That connection shaped the values behind the brand and its commitment to giving back to something uniquely Australian.

Bilbies play an important role in Australia’s ecosystem, yet they remain endangered due to habitat loss and introduced predators. Supporting local conservation efforts is an important part of the brand’s values.

For every picnic rug sold, $5 is donated to support bilby conservation in Australia. Donations are made to the Save the Bilby Fund which works to protect bilby populations through habitat restoration, breeding programs, and long-term conservation initiatives.